ITSGURU Blog

For the majority of us, keeping a record of business transactions involves a drawer filled with receipts.  This works well until you can’t find the one receipt you are searching for, or you didn’t receive a receipt for a particular transaction.  If this happens, you do not need to panic.  It may still be possible to claim expenses without any receipts. What Is A Business Expense? Regardless of whether you are a limited company or a sole trader, it is likely that the business will have many different running costs.  From travel costs and office rental to staff salaries, there is a range of company expenses which you can claim back against your tax at the end of the year.  This is an essential aspect of running a successful business because claiming expenses will assist you in keeping the taxable profits as low as possible. Click to continue reading

Link building is an essential skill for any Search Engine Optimizer. It is a culmination of several other talents such as to master content, sales, psychology, market trends if you want other people to link to your website. Around in 2003, Google confirmed that links are the number one ranking factors. Google said that it is tough to get ranked without links. Google cares about links more than anything else. IT has remained an important part of its algorithm ever since its inception. The Penguin update changed the way backlinks are used in SEO. Links possess a risk now and are a must-know for SEO professionals. What are backlinks? Backlinks, also called as “incoming links” or “inbound links” are created when one particular website links to another. The link to an external background is called backlink. These links are highly significant in determining the popularity of a website for search engines. Click to continue reading

Backup management is an essential part of a successful business. A backup application schedules manage and operated backup processes on the computer, server and backup devices. It is a coherent application that works on client/server architecture for extracting backup. A backup manager is a typical  backup software  explicitly designed for enterprise data backup solutions. You don’t know when a server recovery may arise, so backing up your data is crucial. The question arises whether you need to go for a paid or free backup options. Let’s get some insight on the backup version to choose. When to use Free Backup Software? You might need a server recovery on an urgent basis, backing up your current data is a must. Currently, 31 percent of IBM I shops rely on tape for recovery and 10 percent rely on vaulting service, 7 percent backing up to disk. 50 percent of backup relies on high availability solutions in addition to regular backups. 2 percent of IBM I shops have no s...

Over 600,000 searches are made every second on Google. If your site is not indexed on Google, you miss thousands of opportunities every second. This is where SEO kicks in. Search Engine Optimization (SEO) is a set of practices that help a website rank higher in organic search results on a search engine. It makes the website more visible to the people who are searching for products or services related to your site. Practicing best SEO techniques can drastically improve the website’s ability to get ranked in search engines and find the right audience & achieve potential customers. On-Page and Off-Page the types of SEO practices performed for a website. On-page SEO deals with website content optimization, Title tags, meta tags, header tags, and URL structure. Off-Page SEO deals with link building, spreading content and establishing relations between websites. Click to continue reading

It is the most significant fact that content is the king when we are looking for SEO boost and link building techniques. It is absurd to say that we can build links or gain coverage without having anything to say. It is a proven fact over the past years many conferences and articles have given us valuable content. We have discussed how we can use content for SEO optimization and promotion. Let us discuss a new venture of content strategies that will boost your  digital PR  and  link building . 1. Know what you got Whether working in an agency or in-house knowing the assets you have at your disposal can give you a gold-mine of digital PR and link building opportunities. It is always worth your time to dig into past figures and to comment on issues or topics that will gain you top features. Click to continue reading

Nowadays, running a business without a web presence is extremely difficult. Regardless of the industry, company size or location – a website is a must. Most of the websites we find online are built using WordPress. WordPress is free web application that allows you to create blogs as well as websites. It is one of the most frequently used and above all most user-friendly content management systems – and rightly so. It offers a high flexibility through countless plugins and themes, and the basis of the website can be easily adapted to individual needs. Low usage and license costs clearly speak for the use. One WordPress page and many web hosting options The digital industry that is formed around this application is gigantic. That’s why the number of web hosting services is growing – but which one is worth to consider? The hardware support of a website runs via hosting service. Here is some valuable information which will help you to decide on which  WordPress hosting ...

Everything such as connecting, getting knowledge, shopping is done online in this era of modern technology. However, being active on the internet, people also review and provide feedback on their experiences. This feedback has the power to make or break a brand in the international market. It is essential to maintain a consistent quality to counter negative reviews. Also, assisting the unhappy customer is as important as finding a new customer. Here’s where  Public Relations  (PR) come into focus. Let us study more about PR. What is PR? In a simple language, public relations can be defined as an overall procedure to strengthen and grow a business’ brand image through various practices to outreach the customers, influencers and other businesses. Public relations is a vast field of work and cannot get defined in a single terminology. Public relations is taking the initiative and then asking for something only after you’ve provided value. If your business wants ...

In the digital world, PR is all about sharing information among individuals and businesses. Public relation includes an organization or individual gaining exposure to their audiences using organic or non-organic modes. PR can be done by using information and spreading among the audience from various media platforms. What is PR? Public relation professionals help any business or individual to develop a cordial relationship with people through paid or unpaid communication platforms. These platforms include traditional media, social media, and in-person engagements. Digital professionals help clients defend their reputation during any crisis. As the old saying goes: “ Advertising is what you pay for; publicity is what you pray for .” As per  PRSA  (Public Relations Society of America), Public relations helps organizations and its publics adapt mutually to each other. Public relations broadly applies to organizations as a collective group, not just a business an...

Customer relationship management  is an approach to manage a company’s interaction with potential clients. It uses data analysis about a customer’s history with a company to improve the relationship with the customers. One of the positive aspects of CRM is that it collects data from different communication channels. The channels may include a website, phone, email, live chat, marketing materials, and social media. Today CRM is not just limited for increasing sales and enhancing marketing activities, but it is also about bringing in more  customer engagement . Click to continue reading

Marketing automation is about having a software platform and technology designed for marketing departments. Automation is the buzz. Adopting automation means effectively marketing on multiple channels online such as email, social media, websites, etc. Marketing agencies  need to start embracing AI to capture the ever-changing customer requirements. Machine learning is not a new concept for us now, but it’s time to get closer to chatbots. Estimates show that marketing automation software will hit $32billion this year. It is time to shift from monotonous, repetitive tasks in the workspace to automation. Click to continue reading

Since the last decade, the Information Technology sector is one of the fastest growing industry in the country by hiring nearly 6 million individuals almost every year. It is estimated that IT sector will collectively produce 18 percent additional jobs for global workforce between 2012 and 2022. Of the global IT industry, the significant segments include telecom services which constitute 44 percent, IT hardware – 27 percent, IT services – 18 percent and software – 11 percent. Still, there is a considerable shortage of talented and experienced professionals. According to a survey, 45% of organizations are not able to fill positions due to lack of qualified talents. There’s no particular definition to the terminology, but Information technology can be defined as the use of computing through various components such as software, hardware, services to develop, manage, transform, share and store information in different forms. This article serves as a guiding light to make a succes...

Running a business without knowing the customer feedback is moving forward blindly. Customer feedback plays a vital role in enhancing your business from quality to product changes all depends on what your customer demands. Customer feedback will tell you the exact things you need to grow a business. It is not easy to know if your customer is happy. One unhappy customer will tell 26 customers about their issue with your company or product. This hurts your goodwill immensely. This will be a huge downfall for your business. One effective way to solve this issue is getting feedback from your customers. Their opinion will help you make positive changes for the betterment of your organizations. Take each negative comment as a referral for positive change. Click to continue reading

Cell phone spy application programming is quickly picking up popularity in the market. The expanding rate of their interest has altogether enhanced contrasted with the first time when they were presented. This Cell Phone Spy incorporates a GPS history, web activity, photograph and video history, SMS/email/visit message logging and also contacts history. A mobile spy application enables you to track the mobile activities of somebody with only a basic tap on the screen. Likewise, iPhone spy apps feature an exceedingly advantageous tool to check the whereabouts of your family member for particularly your children. In any case, what sets a spy app for mobile different from their competitors are some additional highlights, for example, discretionary LIVE Control Panels that gives a constant checking of the area and access of one’s phone. When you have synchronized the target person’s mobile number to the cell phone tracking application you have introduced, you can see the individual...

Video content is the latest buzz in digital marketing.  The video is already a part of your marketing mix.  But you don’t know how to mileage each video you created? You can discover how to repurpose one video into content that can populate your blog and multiple social channels. Let’s discover how to repurpose video content that can populate your blog, podcast and various social media channel. Why repurposing? You may have heard the concept of “ content shock  .” Mark Schaefer defined content shock as the increasing volume of content intersecting the limited human capacity to consume. It is highly important to produce high-quality content, the reality is 95 % of your content will not be consumed by a wide audience. So all your hard work is drained away. Click to continue reading

PPC stands for pay-per-click, an effective method of internet marketing where advertisers pay a fee, every time one of their ads get clicked. It is a way of buying traffic to your site, rather than attempting to get them visits organically. PPC drives the traffic to your site by using relevant words related to the advertiser’s product or services. Pay Per Click – one of the most widely used methods of digital marketing with an ever-changing, unique and complex structure to get visits. According to a survey, 61% of the people who query on search engines click on the “top-shown” PPC ads. It proves that PPC can play an essential role in  digital marketing services . Many people think that it is easy to create a  PPC campaign . Yes, it is! However, making it successful for your business is what you need. A successful PPC Campaign is not a piece-of-cake for anyone. It requires a thorough knowledge and market understanding of keywords for effective execution. PPC Campaign ...