Where Does Marketing Automation Stand In 2018 ?


Marketing automation is about having a software platform and technology designed for marketing departments. Automation is the buzz. Adopting automation means effectively marketing on multiple channels online such as email, social media, websites, etc.
Marketing agencies need to start embracing AI to capture the ever-changing customer requirements. Machine learning is not a new concept for us now, but it’s time to get closer to chatbots. Estimates show that marketing automation software will hit $32billion this year.
It is time to shift from monotonous, repetitive tasks in the workspace to automation. Click to continue reading

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