E-A-T And YMYL – Know About Google’s New Update


In late 2015, Google announced “medic” update to its search engine’s algorithm. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm.
Google specifically mentioned two measurements, E-A-T and YMYL. These two factors are important for Digital Marketers to effectively ranking their pages higher. Both the factors are interlinked as YMYL pages with E-A-T rank better.

What are YMYL Pages?

YMYL is the acronym of “Your Money or Your Life.” According to Google, any page that includes quality content about future happiness, health, safety, investment or financial stability is a YMYL page.
That means if you have a blog that gives health advice, it is a YMYL page. A website that provides stock tips, it is a YMYL page. If the website diagnosis ailments based upon symptoms, it is called a YMYL page. Click to continue reading

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