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The Difference Between Objectives, Strategies and Tactics in Business

  • The Difference Between Objectives, Strategies and Tactics
    Business is an organizational entity which can work only when you have a full proof plan. “Your present circumstance don’t determine where you can go; they merely determine where you start” – Nido Qubein. This quote best fits in when you don’t have a specific goal to accomplish.

    Your present circumstance don’t determine where you can go; they merely determine where you start -…
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    So, if you wanna reach somewhere you will have to set a predefined goal. Now, having a specific goal is not enough, you will have to build the strength in yourself and put in efforts and work hard on the struggles you will be going through so that you keep on growing with passing time.
    So, now before getting started, I would like to share a few things that people get confused on the start of their career in establishing their business entity. Many people get confused with the concept of Goal, Objective, Strategy, and Tactics that are to be implemented to build their business from scratch to a renowned platform.
    ‘GOST’ – is the basic foundation of your business. If you want your business platform to work and flourish then you will have to plan and execute “GOST” in a well-organized manner.
    Here ‘GOST’ stands for:
    G – Goal
    O – Objective
    S – Strategy
    T – Tactics
    These are the four main aspects of your business which can either lead you or lag you behind. Many business owners frame their objectives, strategies in one single goal. They often fail to understand that these terms are different and convey distinct concept at different levels. In the following lines, I have explained these terms elaborately to make it clear. Click to continue reading

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