ITSGURU Blog

You may have the best internal IT support, but sometimes it can be difficult to restrain a cyber attack. Depending on internal resources means the expertise level may not be like a professional. As the risk and complexities involved are impossible combat without any external support. Here are 5 reasons why you should seek external assistance. 1. Access to the latest technologies and industry experts- Managed Service Providers (MSPs) will get you access to the latest technologies and industry support. Adopting managed services means outsourcing proactive IT services, where the service provider performs on-demand services and charges the customer only for the work done. Click to continue reading

Communication strategies with the user of a mobile device are not limited only by the basic functionalities of a specific hardware. Today, the market offers more than just a text message with a limit of 160 characters – thanks to the growing popularity of mobile applications and the development of technology, users can use innovative programs written and designed to provide knowledge, entertainment and to facilitate everyday life. What are the trends in the mobile applications industry? What will 2019 bring? Go mobile, i.e. the time of mobile applications Mobile applications still show an upward trend and nothing announces a regression. Statistics and expert reports shout about their reliability and necessary implementation to create a strong foundation for each brand in the market and the involvement of regular and potential customers. Click to continue reading

Search engine result pages can improve your companies result in pages and establish the desired authority online. You want your website to reach the top. Every company wants to get their website in the top ranking position. The question is- Why isn’t your website ranking at the top? There are many answers to this question. Websites struggle to reach the top due to some reasons. You may be struggling with the website ranking for a long time and wondering about the exact issue. Well, the exact reason is that you haven’t given it enough time. Patience is the key to achieve the desired results. As per to this Google webmaster video you need to wait for 4 months to a year for the results once the SEO has been done. Click to continue reading

Due to the high dependency on the cloud, most of the smaller and medium business owners outsource their IT service and support to the third party service providers. Outsourcing the  IT service  team has quite a lot of advantages over hiring an in-house team. Why pay the salary and benefits to a full-time employee when you can outsource a professional team for 24/7 use for much less? Some of the reasons are mentioned below. Cost Effective Salaries of an in-house network administrator are as high as $100,000 in major cities of the United States. By hiring a third party, you don’t need someone full-time, yet they provide their services round-the-clock. Click to continue reading

Creating an IT budget is an essential aspect of focusing on the business’ growth in the future. Also, maintenance of current prospects in an enterprise is worth considering in the budget. According to a survey by Computer Economics, security spending was increased by 70% of organizations, and 67% of enterprises increased their cloud spending in their 2018 budget. Budgeting for IT is tricky as many organizations suffer through this dilemma. Here are some of the factors that a business must consider while creating an IT budget which is cost-effective along with being efficient. Click to continue reading

The Google advertising system was launched in October 2000. Since then, many myths have grown around Google Ads, which is why entrepreneurs often waste their brand potential, waste their budgets or give up running Google Ads campaigns. Here are the 5 most popular myths about Google Ads. Read them carefully and find out if one of the following myths blocks your business growth. Myth 1: Nobody clicks on Google Ads If that was true, Google would not be the largest media company in the world. Advertising revenue in 2017 was over $100 billion. As the statistics show, a well-prepared and accurate advertisement is willingly clicked by Internet users. Click to continue reading

Influencer seems to be the keyword for any advanced content marketing strategy. Is it worth investing only in wide range “kingpins” or is it better to give a chance to micro-influencers? Influencer marketing: overfilled pond Each new day is at least a few new influencers. The millennials dream has come true – now you don’t have to be a model or an actor to become a celebrity. Each of us carries the attributes of power with us – a smartphone – a virtual window that throws light on our everyday life. Click to continue reading

There is an increased use of technology on a daily basis. Technology is part and parcel of efficiently running business operations. With the higher purpose of technology, a time will come when you will get stuck somewhere and will seek help from an IT professional company. A survey conducted in 2015 reports that 66% of businesses use an outsourced IT firm to resolve any issue. You may have an  in-house IT support  for your business, it’s not with all the business growth and structural changes in the organization to predict future plans and errors. Click to continue reading

Millions of people use the internet today and have become a ground for testing new marketing strategies for brand marketing agencies. Online marketing has become a new front for these agencies in the last half-decade. The reason is simple. It is less expensive than traditional marketing and highly effective with its reach to a vast arena of an audience. When you run a website for your business, you are among thousands of other competing together for a particular goal. A user gets many options to choose from with competitive pricing and quality. All the options look the same when something makes one stand out among others. Here’s where offline marketing kicks in to promote online resources. Integrating the right online and offline strategies together is a tricky task and require patience and time. An offline strategy is not only for offline businesses. Promoting the website and social media channels through offline media & audience is becoming a reality. Click to continue ...

When it comes to choosing a cloud, the small and medium scale enterprises prefer either a public cloud or private cloud. However, choosing a hybrid cloud comes with a full pack of benefits for the business processes and provides efficiency which is far better than the other options. A  hybrid cloud  is a cloud computing service model that provide cloud solutions by combining both service models of private cloud and public cloud. A hybrid cloud combines both the service models and allows sharing of data and applications between them. It is an integrated  in-house IT infrastructure  with products and services to meet the business requirements. With hybrid cloud integration, the organizations gain computing power & flexibility of a public cloud for basic tasks, and hybrid cloud keeps business-critical applications secure behind the company’s firewall. It is expected that the hybrid cloud market will rise from 33 billion dollars in 2016 to 97.6 billion doll...

Does video marketing provide a good ROI compared to other marketing activities? A well-known phrase:  “One image says more than a thousand words”  works well in this case. This attractive form of Content Marketing can certainly influence the purchasing decisions of potential customers. The big advantage of this form of content marketing is its availability – nowadays, in principle, every company, not necessarily having a large budget, can afford video. Although you can make such material yourself, specialized agencies also offer assistance in creating such content. The struggle between brands takes place not only for the sake of attention but above all for gaining the trust of the audience. This is the value of video material – it has the advantage over the rest of the marketing content that it gives the brands a human face. If you do it well, it can give you a credit of trust, wait for the next post or e-mail, or share the material with your friends. Click to co...

It seems like every company has a website these days, but very few know how many qualified leads their website generates each month. Maybe you did a (DIY) do it yourself website, followed the template wizard and then you were done. You shared it with your family and friends. Maybe you have even partnered with a local Seo agency to attract leads to your website but failed to ultimately convert those website visitors into customers. But, not much more has happened with your site in terms of converting website traffic into qualified leads in order to create a predictable and repeatable stream of stream of new leads, customers, and revenue. Your companies growth is at a standstill and you don’t know what happened or what to do at this point. Is it the product or service…or perhaps it is time for a redesign for your website to start generating more leads? Signs You Need a Website Redesign: Your website’s lead conversion rate is not increasing Revenues and growth rate are stagna...

In late 2015, Google announced “medic” update to its search engine’s algorithm. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm. Google specifically mentioned two measurements, E-A-T and YMYL. These two factors are important for  Digital Marketers  to effectively ranking their pages higher. Both the factors are interlinked as YMYL pages with E-A-T rank better. What are YMYL Pages? YMYL is the acronym of “Your Money or Your Life.” According to Google, any page that includes  quality content  about future happiness, health, safety, investment or financial stability is a YMYL page. That means if you have a blog that gives health advice, it is a YMYL page. A website that provides stock tips, it is a YMYL page. If the website diagnosis ailments based upon symptoms, it...

When there is an external link created to your site, a backlink is created. This is why it is also referred to as “external backlinks” or “inbound links.” The links are a large piece of ranking puzzle. Before you get into backlink building business, you need to make your site ready for backlinks. Backlinks are also called “inbound links” or “incoming links” are created when one website links to another.     The link to an external website is called a backlink. –  moz.com When we talk about backlink a different webpage to your web page. This is different from “outbound”‘ or outgoing links from your page. Do not get confused between the two. A  backlink  is also known as an inbound link (IBL), sometimes these links are important in determining the popularity of your websites for Google search engine. What is the importance of backlinks? Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to anot...

Building an in-house IT team requires patience, due diligence and a clear understanding of the skills necessary for the benefit of a company in the long term. In today’s era businesses of any kind have a wide range of requirements like the website design, search engine optimization, online marketing, graphics, social media engagement, and customer resource management. Many companies are confused whether to outsource or hire in-house. The answer is not black or white. You may be running an established mobile shop that has worked with big brands, or an automobile business of a renowned brand, the benefits of in-house and outsourced can be utilized in different ways. Human resource, accounting, and customer service have increasing demand in the  IT sector . The whole industry needs to be managed and maintained continuously. Security is one of the significant issues for all IT companies. A major spyware attack or a cyber attack needs specialist staff to deal with it. Whet...