Influencer marketing: is it worth investing in micro-influencers?


Influencer seems to be the keyword for any advanced content marketing strategy. Is it worth investing only in wide range “kingpins” or is it better to give a chance to micro-influencers?

Influencer marketing: overfilled pond

Each new day is at least a few new influencers. The millennials dream has come true – now you don’t have to be a model or an actor to become a celebrity. Each of us carries the attributes of power with us – a smartphone – a virtual window that throws light on our everyday life. Click to continue reading

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