ITSGURU Blog

View Larger Image In today’s tech world we all need different types of software for the smooth and ethical functioning of the organization. Today we have software for everything from accounting to documentation to HR to project management and many more. But when it comes to choosing software, we get confused and end up choosing an inappropriate software for our organization. Here are seven steps to avoid buying a wrong software. Click to continue reading

View Larger Image Aarti Bedi Pullins, India, learned startup lessons and decision making that made her the digital strategy consultant she is today. The startup made her the independent leader she is today. Aarti Bedi founder and managing partner at  punditconsultantz.com . Aarti Bedi founded this as Chicago based company. Another women leader is Urvi Patel, an Indian origin, and  Texas-based, co-founder of  Docupile.com , a columnist at its guru. She started as a software developer and reached the startup world, by using her creative writing skills, eye for the viral content and eventually becoming a Digital marketing specialist. Aarti says, “Chicago has grown tremendously, but some leadership harassment and bullying come with it. Fundraising in Chicago is harder. If you have made it large in Chicago, you can make it anywhere.” Click to continue reading

View Larger Image If you have been in the water damage restoration industry for some time, you are probably aware of the extremely high click costs in Google AdWords and Bing. If you or someone you hire is not an expert, it is very possible to spend an excessive amount of money with Google, and not see a single penny of ROI. Click to continue reading

View Larger Image Once someone is used to commuting by bike, you won’t imagine how easy it is to forget how uncomfortable you felt riding your bike around the city the first time. While comfort and safe cycling practices come to feel like second nature, someone who hasn’t used a bike for a long time can feel uneasy. If they have never cycled on the road, it’s even worse. Getting on a bike and heading out on that first commute can be uncomfortable, scary, and even risky if you don’t know what you’re doing! Here, then, are our tips for your first commute! 1. Get a Hybrid Bike In a perfect world, we would have huge, interconnected networks of cycling lanes that would guarantee cyclists’ safety. A hybrid bike will protect you from many risks because these are more stable and easier to ride. Plus, they also have a longer life cycle than regular bikes on average. To learn more, read about the  best hybrid bikes in 2018 . Click to continue reading

View Larger Image Check out 2018’s strongest social media trends and what they mean for brands. When it comes to B2B or B2C, we all assume social media is out of the question. But the truth is that we are marketing to people and people are into social media these days. Get insight on social media marketing trends for B2B AND B2C. Click to continue reading

View Larger Image Art is something that evolves with the times, and trends are known to vanish as quickly as they appear. When it comes to graphic design, what might have been trending in 2017 may already be considered a thing of the past. That’s why you need to stay in the now because no one wants to create boring, tired designs. Click to continue reading

View Larger Image In the realm of content writing, the challenge isn’t finding work but finding work that actually helps pay the bills. Freelance writing is an attractive industry, which is why the competition has continually risen while the rate of pay has dwindled. If a supplemental income is all someone seeks, then it’s not too difficult to establish that through freelance writing. But for those who want to carve out a more reliable income stream, niching content writing is the way to go. Here are some tips to bolster your freelance writing career and boost your independent income. Click to continue reading

View Larger Image Owners of small businesses should be aware of the numerous ways to detect counterfeit money. The methods below have been provided by the Secret Service to detect counterfeit bills: Hold a bill to a light then look for a holograph of the face image on the bill. The two images should be a match. If a $100 bill has been breached, the hologram displays an image of Abraham Lincoln, who is featured on the $5 bills rather than Benjamin Franklin. If you look a bill through a light, you will also see a thin vertical slip that contains text spelling out the denomination of the bill. Click to continue reading

View Larger Image Logos are often the first impression individuals have of your business – they need to impress, say something and also look good – here are some great tips to design an awesome logo. 1. Keep it Simple It is advisable that you keep your logo as simple as possible. If there is too much for the audience to focus on with your logo, then it will likely be hard for both existing and potential customers to get acquainted and recognize it. Too much flamboyance in a design can be quite distracting and could take away from the logo’s core objective considering that it is your brand’s representation. Whether you are redesigning your old logo or designing a new one for a new company, it’s important to remember that logos are intended to symbolize the brand, so it is crucial to make sure that your logo is appealing and that you use a clean design. Just make sure that all logos should appear as they should, that is with a duotone – black on a white background

View Larger Image Interactive content has become the latest lead generation tool as it allows your brand to stand out and engage visitors to be your loyal customers or subscribers. Today, we see there is a lot of content available on the internet, but users are no more interested to read static, monotonous and boring content. They want original, powerful and quality driven content of great value. Therefore, you need to be proactive and choose from the best  interactive content platform alternatives  to create outstanding quality interactive content. So, based on the features, scalability, and credibility we are showing you some of the top content marketing platforms which will help you make a perfect choice. But before that, we will look at the most desired features which you should look in the  interactive content platform alternatives   to choose from. Click to continue reading

View Larger Image In a never-ending quest to stay one step ahead of the competition, you may have spent hours researching new methods and tech, with mixed results. Then again, you may have heard of how virtual phone numbers can add new functionality to your business. The reality is that virtual phone numbers are powerful tools that can be used to market your business and open lines of communication that weren’t available in the past. In concept, calls made through virtual phone numbers are routed to and from a destination number instantly through the cloud. This means that you and your organization can reach new locales instantly and add new dimensions to your business model. There are a number of benefits to using virtual phone numbers, which we’ll discuss in this article. Click to continue reading

View Larger Image Below is information on how to make your bug tracking methods more effective. 1. Release Fast And Often Have you ever felt so annoyed regarding an open bug report that was filed several months ago but has still not been resolved, or worse is not being evaluated by any person?  Open bug reports that have carried along for long periods are the worst scenarios for testers and can make an individual feel undervalued. One of the greatest philosophies in creating  effective bug tracking software  is to release fast and release often.  This helps the software to focus on recent reports frequently creating a feedback loop between the testers and the developers. Bug report queues with thousands of open reports are scenarios that need to be avoided; therefore, keeping the bug management scheme tidy and efficient will help with resolution of bug problems. Click to continue reading

View Larger Image There were days when we used to set up generic ad campaign. When we would pick short tail keywords and throw up some ads on Google Adwords. We threw up some ads on Google Adwords expecting a few clicks and conversions to appear magically. Those days are thankfully gone now, as we have platforms like Facebook and Google. Today ads are targeting their audience more smartly and precisely than ever before. Marketers are now reaching their target audience with tailored content that converts. You know the tools and if you use them correctly, it will help you enhance your ROI. Let us take a look at the two most exciting features of the platforms we rely on. Facebook lookalike audience and Google similar audiences. Both these features aim at taping new audience based on the information collected about our past visitors. Both the platforms create their audience or custom audience. Click to continue reading