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4 Tips On How To Use Facebook Lookalike And Google Similar Audience



    There were days when we used to set up generic ad campaign. When we would pick short tail keywords and throw up some ads on Google Adwords. We threw up some ads on Google Adwords expecting a few clicks and conversions to appear magically. Those days are thankfully gone now, as we have platforms like Facebook and Google.
    Today ads are targeting their audience more smartly and precisely than ever before. Marketers are now reaching their target audience with tailored content that converts. You know the tools and if you use them correctly, it will help you enhance your ROI. Let us take a look at the two most exciting features of the platforms we rely on. Facebook lookalike audience and Google similar audiences. Both these features aim at taping new audience based on the information collected about our past visitors. Both the platforms create their audience or custom audience. Click to continue reading

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