ITSGURU Blog

LinkedIn world’s largest professional network with more than  467 million  registered users over 200 countries . In research, it was found that more than 2members join LinkedIn every second. So, from this statics, you would have understood the impact of this professional site on people. This is a one-stop site for both the job seeker or employees and recruiter’s or employers. LinkedIn is a business, and employment-oriented social networking service carried out on websites and mobile applications. With the help of this site you can get yourself connected to different business associates, clients and colleagues you already know. Here in this article, I would like to mention some tips to keep your page fresh… 1. Update your LinkedIn photo “First impression is the best impression”  so make it count!   You will have to take into account the way you are displaying your profile picture. It is important to throw a professional impact when the recruiters ...

Time management is an essential key to the success of any business or individual. You are a senior at a consultant firm and you keep meeting many clients at a time. Off-course you have many consultants for each client, but personally meeting them once in a while is very important. Your inbox is flooded with client emails, and you are not able to keep track of all of them on your own. This is how our 34th President managed time. Here I will tell you how you can optimize your time as a senior partner or owner at a consultant firm. 1. Rely on your team Depending on your team and trusting them is very important. Your consultants are capable that is why you hired them right? Rely on your consultant team to do your day to day tasks and solve any minor issues. Set a company decorum so that during a major problem you have been informed. This will give you more time to concentrate on how to increase your business profitability and to diversify your investments or starting...

For any small or mid-sized business, marketing their products or services is an essential aspect of its existence in the market. 90% of the startups don’t have enough budgets to promote their services. Promotional activities become very important when it comes to search engine optimization (SEO) of any business venture. Having an online presence is something unavoidable for the existence of any business. When it comes to well-established companies, hiring an SEO agency is an easy decision for them. But when you take into account any small scale business platform it is challenging for them to hire any SEO(Search Engine Optimization) company. In the era of internet, the best source of marketing your business is by registering yourself to social media handle. If you are keeping yourself away from social media then you are making a big mistake. Doing so can adversely affect your business and in getting a wide range of audience attention. Click to continue reading

A few days back I shared a detailed post about  Off Page SEO Checklist 2017  along with a briefing on what is off page SEO? The previous content was based entirely on various Off-Page SEO techniques that can be used to promote online business activities. In contrast to the last section, I will be explaining you about On-Page SEO and various strategies that can be used to develop your online website business venture. As we all know the primary purpose of SEO is to increase the ranking of your website which can be achieved by both On page and Off page techniques. Before jumping into various methods of on-page SEO marketing, you need to understand what actually on page SEO is… What is On-Page SEO? On Page SEO is the technique of optimizing web pages which in turn results in the higher ranking of your website. This can be achieved by upgrading the content and HTML source code of a web page. With on-page SEO techniques, everything relies on your hand. You need ...

You own a beautiful and luxurious spa. Your spa has relaxing, rejuvenating atmosphere with a wide variety of mind and body healing services & products. Location of your spa is in one of cream areas and you have unique service combinations to attract customers. Your services and products are holistic combinations of message, bodywork & energy work.  Services you provide are very relaxing and serene setting. Your competitive edge is that you offer a unique combination of facilities, location, and customer-centric focus. Even after all these perfect combinations, you are not achieving your estimated sales revenue forecast. The only reason behind not achieving the estimated sales revenue forecast is poor marketing techniques. To have a cash flow coming in, you need to have regular customers and customers who will increase your goodwill because of their satisfaction with the services you provide. In this world of globalization, where the Y and Z generations ...

Twitter is one of the most used social media platforms with  328 million active visitors a month , 100 million daily active visitors and a whopping 500 million tweets a day!! Those are some really big number to consider adding Twitter Marketing to your social media marketing strategy.  Don’t you agree? A hashtag is a simple process to throw on some hashtags to the end of tweets. The marketing carried out on Twitter is simply adequate. The reach of your brand to the range of audience will increase with twitter marketing. This will help you gain more followers, prospect clients and hence you will be able to generate more clients from twitter marketing. Since the evolution of hashtags, you now know what twitter marketing is? and how are posts being posted on it? This will help you generate lead and clients towards your website. This sort of marketing helps you grow your business on twitter. Many searchable and clickable contents are to as tweets.  Click on...

SEO – Search Engine Optimization, as the name suggests has the main motive to upgrade the ranking of any web page and make it visible to the search spiders, this will, in turn, help the search engine in displaying your website contents frequently. When your website is often presented in the search engine, the users will keep on logging in to your website. This will help you grow more traffic to your site. As a result, you will have more chance to convert the visitors into customers. There are different types of methods that can be used to promote your web services, one is through ‘On page SEO Checklist, ‘ and the other is with ‘Off Page Checklist.’ What is On-Page SEO? On-page SEO is considered as the most traditional form of promotional techniques that can be used for better ranking of your website. You can add keywords which are more relevant to the contents and hence result in a better classification of the material. Finding high ranking Keywords and associa...