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What Is Local SEO And Why Is It Important For Small Businesses

  • What Is Local SEO & Why Is it Important
    Creating an organic SEO strategy and getting listed on top positions is time-consuming and requires a lot of hard work. But with local businesses dominating the search results, focusing on local SEO marketing can provide effective results.
    With the increasing popularity of smartphones and wearable tech gadgets, the way searches are made will be on the go.
    According to the ad network, Chitika (via Search Engine Land) estimated 43% of all Google, 25% of all Bing, and 25% of all Yahoo searches are location oriented and that approximately 50% of all mobile searches carried local intent.

    local search traffic by search engine

    Do you remember making a search online for a restaurant even when you didn’t enter the location, but the results that come up were all localized, geo-targetted? That is what local search results mean.

    What is Local SEO Marketing?

    Local Search Engine Optimization (Local SEO) is the practice used to optimize your business to the local audience. It is mainly used by brick-and-mortar stores to bring in more customers from the close proximity of the business location.
    Local SEO allows you to place your business on search engines based on searcher’s current locations and other digital platforms so that your customers can find you. It an effective way to reach and target the local customer base.
    Local SEO allows you to place your business on search engines when your customers are searching for…
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    Local search marketing has become a critical part of online marketing strategy for the local business like restaurants, accountants, auto dealers, service shops, builders, doctors,  and more who operate out of a physical location. Click to continue reading

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