ITSGURU Blog

YouTube represents enormous opportunity when it comes to video marketing. Most of the business houses go for Facebook marketing; YouTube will be the new boon in the Digital Marketing sector. If you have YouTube channel and you are not able to manage it well, we have some easy tips you can use for increasing your business. Video marketing will always have more impact as you can reach your customers directly. Through videos, you can have direct communication. With direct, your audience will easily connect with you. 1. Post on YouTube multiple times per week Post more than once in a week. Have a fixed day to post your video. Like if your audience expects you to post on a Wednesday, then post a video on Wednesday. Channels who post more than once a week get more recommended views and are performing far better than other channels. Keep a regular schedule with multiple posts per week and quickly raise your channels algorithm. 2. Develop a sustainable video production...

What does your brand mean to you?  Everything, right! Of course, it should mean everything you because that is your bread and butter! Be it your personal brand or your business, you want your target audience and your customers to look at your brand the same way you perceive it. But when you are not careful with it, your negligence can have an adverse effect it on your brand. It can seriously hurt it and fix the damage can be a lot of work and it can get time-consuming. Click to continue reading

As a local company, you have scuffled to generate leads. Following old marketing techniques will definitely not help you grow your business as effectively as the new tactics do. Some of the old style SEO techniques might help to some extent, but being a small business, you should make local SEO your best friend. I have a cost-effective way to generate local leads for you. After following our ten most effective local SEO technique, you don’t have to waste your time on leads outside your service area. For best results incorporate these ten local SEO techniques to generate your lead three times more. 1. NAP data What is NAP data?  NAP is the name, address, and phone number.  I am sure you all know this is obvious and you display it on your website too, but viewing it in the contact section of your site will not help you. Customers want to see your phone number on your homepage and anywhere else on the internet. Your leads will not go to your contact page ...

Businesses need new talents but do not have the desire to hire a full-time employee, in this case, they can hire a freelancer. Freelancing is on the rise in today’s world. The benefit of hiring a freelancer is flexibility and money savings.  Freelancers not only work on demand as needed but you can also choose from work ready talents . Business houses will have to face some uncertainties when hiring independent business consultants and freelancers. So to relieve you from all the possibilities I will give you ideal methods on how to choose a business consultant depending on your needs and criteria. Why hire a freelance business consultant? You need to analyze yourself first why you need an external consultant or freelancer. You can consider hiring a consultant by being overwhelmed with the amount of work in the business. The reasons behind having a significant amount of work in this sector can be an increase in work, high turnover, new business opportunities and...

Analytics show that one of the most frequently visited page on a website is the “About Us” page or an “About Me” page. Its the page for you to showcase what you are, what are the core values that you stand for and why should your visitors go with you and become your customers. The “About Us” page gives you an opportunity to impress your future prospects who are looking into getting your services or products.  You better not lose that chance!    I have seen a lot of businesses taking their “About Us” page for granted and just focusing all their energy on their  Home Page  or their  Services Page,  which no doubt are important but that doesn’t mean you should forget about the equally important “About us” page. Click to continue reading

Let us start with, what is Accelerated Mobile Pages (AMP)? AMP is an open-source website publishing technology. This technology is designed to improve the performance of web content and advertisements. Google’s AMP project, which includes many other large searches, social and web publishing platforms around the world. AMP pages are published on the open web and can be displayed in most current browsers. When a standard webpage has an AMP counterpart, a link to the AAMP page is placed in HTML tag in the source code of the standard page. What is Google AMP? Google AMP is an excellent way of fast-tracking your content to mobile devices. It is an improved version of the traditional model of mobile serving content, as it relies upon a specific AMP form of HTML. Let’s look at this example of how does AMP page looks on an iPhone 6. So the above image shows a basic text and image, the only difference is the content will upload ten times faster than the traditionally ...

Reddit is a site which more about news and information. It’s like a social media bulletin board. The name Reddit arrived from the phrase ” I read it on Reddit”. You would want to use this media platform for content marketing or product marketing like other social media platforms like Twitter, Facebook etc. Reddit is a forum for discussions and news and redditors hate direct marketing. But as per records in the year 2017 Reddit had 542 million monthly visitors every month with 234 million unique users. Reddit calls itself “The Front Page of the Internet” #reddit #marketing #socialmedia  Click To Tweet Reddit is the 4th most visited site in the U.S. Now you surely don’t want to miss on that huge number of audience. This is a similar platform to Quora but on a larger scale. Users will upvote your content or bulletin and that’s how you can generate more leads. These are a few marketing tips to use on Reddit: 1. Redditors hate direct marketing The reason...