ITSGURU Blog

View Larger Image Looking for trending keywords every time can be a task for you. Getting a trending keyword is vital for content marketing, PPC and SEO. Data says that from January to April 2018 there are around 80 million blogs posted on Word press every month. Hence, it is not enough just to create engaging content for your website or blog. Using trending keywords is important to get the desired ranking. If you want to convert your potential customers into clients and retain them, creating an engaging content is the way to go. Before they become your client they need to find your company in the vast web world. The only way to find a new user either by organic or paid search is by writing about trending and interesting topics. The key to your content marketing is to find out what your customers are searching the most.  Google and SEO help you connect with your audiences .  Take a look at how to find trending keywords to promote your product or service. Click to

View Larger Image Businesses are wanting to have that digital transformation in the tech world. Digital transformation is taking place all around the place. In this ever-changing tech world, the lions of the business world fail to adapt to the change risking extinction of their business. To survive in the competitive world, it is highly important for all the leaders to adapt to the changing technology. To take the company forward, the leaders must be forward thinkers who believe that the future is important above everything else. With changing the business world, the business leaders should also change accordingly. Click to continue reading

View Larger Image You’ve just decided that you want to build an online presence and have settled on building a website. Congratulations, that’s a positive first step to making your rock star content available to your visitors. Assuming you already know Google loves authority content that solves your users’ problems (I mean, otherwise what’s the point of coming online if your content doesn’t solve a problem or help?), here are two things a web newbie and seasoned veteran alike must have on their website for more traffic and leads. Click to continue reading

View Larger Image Writing a blog for your website may seem like a smart idea but the wrong execution could end up harming your SEO efforts instead of boosting it. The truth is many companies fail to properly take advantage of the potential benefits blogs can give to their overall marketing efforts. Many website owners make rookie mistakes like failing to update blog content, writing irrelevant information and poorly worded articles. Here are some ways to help you better integrate  SEO  into your blog posts so that you make them more search engine friendly. Click to continue reading

View Larger Image Content marketing is the iron man of the digital world. There is a particular science behind it to get it correctly done. As writers, you may write engaging blogs, but that is not enough for a successful content marketing strategy. This article will give you some considerations for Google and SEO approach for your content marketing strategy. 1. Be aware of what is popular- As a blogger, you have hundreds of thoughts on whether you should write trending content on Google or not. If you want to draw an audience to your blog you need to have a general idea about the types of content that will engage audiences online. This will increase popularity among the audience and make it easier to share.  A quality content marketing is about doing simple things exceptionally well. With the trending content, you can create your own original exceptional piece of content. Keeping the originality intact is a forte of a good content marketer. Click to continue read

View Larger Image Modernization has become a part of every aspect of life, so why not sales? Sales advancements and buyer side technology have taken the modern turn where risk has become irrelevant. With changing times, consumer behavior is changing. Customers lose sleep over their problem, not the product. There are new engagement channels popping up every day creating good market share challenging the competitors. When it is about sales in an IT company, you are selling services, not a product. Hence, it is far more difficult to sell services. Explaining the millennials about the services you provide needs a lot of creative marketing. Click to continue reading

View Larger Image Interiors are the integral parts of our homes. They make our houses cozy, comfortable and beautiful. Every new year brings new, attractive product designs. You can embrace the open concept design to move to more tactile textures with interiors. You may want to renovate and repair your homes after getting an insight on the new designs. The latest trends are about IoT connectivity, Labor efficiency, Engineered products, Black finishes, simplified customization, ultramodern. 1. Internet of things (IoT)- It is the era of smart homes. Technology has opened a new door to tech-savvy homes with Amazon’s Alexa and similar personal assistant devices. The homes of 2018 are flooded with smart home products. The smart homes have covered security, plumbing, appliances, and HVAC. Click to continue reading

View Larger Image With ever-increasing competition for attention in the digital space, are you really stretching your content as far as it can go? For example, if you’ve targeted a fraction of the 23.23 billion monthly users on YouTube with video, you’re still leaving the bookworms who’d rather get stuck into a bunch of text on the table. Picking one content platform to focus on and mastering it is a solid plan, but what if you could triple or even quadruple your content output without much extra work? No, we’re not selling you the dream of catching some rays on the beach while your content creates itself. But by taking these extra steps when you create your content you’ll make it work harder for you, forever. Click to continue reading

View Larger Image We all know that the internet is an overload of information. It is extremely difficult to  break the internet with all the online noise to reach the potential client . To overcome the information overload crisis, you need to align public relations and content marketing strategies in a more personalized, strategic and creative way. It is highly difficult for marketing professionals to get the data-driven content. PR will usually see data as an afterthought as it is harder to measure. A data-driven PR practice is considered a good corporate communication practice. Click to continue reading

View Larger Image When we talk about blogging, a structured piece of content is the crux before you start writing.  The structure is the bone of your text that will help the reader understand your point and the core of your message. A structured article will enhance the readability of your content. This post will give you tips to structure your articles, that will help you set up an excellent, clear text structure. How to set up your text structure? Get your pen and paper ready. Now write down what you want to write about.   The initial procedure includes keyword search. Ideally, you must have already done your keyword search. Next step would be setting up a text structure and keep it handy while writing a blog post. Click to continue reading

View Larger Image Apparently, today’s male shoppers are skipping happy hour and investing more of their paychecks towards  trendy menswear.  Currently dominating eCommerce,the stylish  mens online clothing store  is even outpacing revenue in beer and liquor. As this category continues to escalate in sales, online clothes shopping sites are keeping up with the latest trends in eCommerce to boost sales, like providing faster shipping options and cutting-edge web graphics. We’re already experiencing a disruptive wave of men’s clothing websites refraining from opening in-store shops and focusing entirely online like  Differio . Although stylish menswear is a competitive space, the online shops winning the eCommerce game are the ones willing to adapt to change and stay relevant with their customers. From voice-activated shopping to smartphone-friendly browsing, we’ve gathered today’s top eCommerce trends that are revolutionizing the way we shop for stylish  fashion

View Larger Image The marketing efforts you put into your company can mean the difference between success and failure. We know how important it is to make sure that you have a well-thought-out marketing strategy to ensure that your company is visible and in the minds of your customers and potential customers. However, many business owners may be wondering whether they should hire an in-house marketing team or opt for a marketing agency. So, why should you choose a marketing agency to take on your marketing tasks? 1. A Whole Marketing Department at Your Disposal One of the best things about hiring a marketing agency is that you have a whole marketing department available to use. If you were to hire one person, it is extremely unlikely that they would hold all of the skills of each individual within a marketing agency. Click to continue reading

View Larger Image There are lots of different types of marketing out there and many ways of marketing something to a possible customer.  One of the common terms used is B2B marketing – business to business marketing. But what is this type of marketing and what kind of approaches does a top b2b marketing agency use to reach customers? B2B basics If you sell your services or products to another company, then you are classed as B2B.  If you sell your products to consumers directly, the general public, then you are classed as B2C (business to customer or consumer).  Let’s take the example of a big international company who wants to upgrade all of the computers in its offices. It doesn’t go to a local computer store and try to buy them – it goes to a B2B computer retailer to buy in bulk, ensure it gets the right type of products and the best price. Marketing to B2B companies is very different from marketing for B2C companies.  You will usually work with experts such as