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Tips For B2B Brands to Succeed On LinkedIn



    You are from a B2B company. You don’t think LinkedIn marketing applies to you. Well B2B customers are also people. Therefore content marketing will surely work for B2B customers as they also use different social platforms like other normal people.
    Once you have entered the office, you don’t just replace your brain pins from B2B to B2C versions as allocated by HR. There are a few differences between B2C and B2B marketing- multiple stakeholders for one. On individual level have far more in common.
    With LinkedIn social media has broadened its horizons for professional conversations. Allowing people to discuss topics and share content on a personal level. We have not spoken about sensitive issues like mental effects of working in  IT company or Challenges of going back to work after childbirth. These are just a few examples. There are many such topics we need to openly talk about. LinkedIn is the perfect platform for speaking your mind with your professional circle. Click to continue reading

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