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Know If Your Marketing Is Creative Enough To Target Millennials


    It was far more comfortable during the conventional days when conventional techniques worked well to attract the youth. Creativity and efforts were required for designing campaigns and writing engaging copies. Advertising professionals were more concerned about the output rather than measuring effects of their creative campaigns.
    Who exactly are millennials?  A millennial is anyone born in the 80’s, or 90’s the member of Generation Y.
    The millennials have the annual buying power of $200 billion. We are an immense force for all the marketers.
    Today in the digital marketing world measurement means everything to marketing and communication professionals. Your creation will be a failure if you don’t have any data showing your measurements, data, analysis and the effects of showing demographics of the target audience. Click to continue reading

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