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A Mini Guide To Creating Compelling Video For Social Media

    In today’s tech world you surely don’t need a mass com degree for creating a compelling video on social media. Untrained marketers are creating outstanding social video content with just a little more gadgets with a smartphone.  People are eagerly watching these videos.
    Facebook and Snapchat have 8 billion daily video views and YouTube’s 1 billion-plus users. A million users are watching hours of online content every day. This trend is expected to continue, the number of users and viewers are increasing day by day. Statistics prove that.
    As per experts, 74 percent of all internet traffic in 2017 will come from video.  Your competitors are already utilizing this dominant form of content. A  survey by the web marketing video council found that 61 percent of business are using video as a marketing tool.
    1. Plan ahead so you can tell a story-
    Thoughtful, emotional storytelling is the heart of any successful social video. To be remembered, start a story of human struggle and eventual triumph. You need to create a character with whom your viewer can connect he cries when the character cries and he laughs when the actor laughs.
    Your character must have an emotional connection or a hero story in the video. Click to continue reading

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