Why Is Online Reputation Important For Small Business
“I provide the best customer service and that is enough to build my reputation”, is how every business man wants their business to be. But the era we live in, where consumers pull the shots and play a vital role in making or breaking your online reputation. Just a bit of
Just a bit of discomfort and they take it to social media, leaving you a 1-star or a 2-star review which affects your business negatively. A negative reputation can easily kill your business overnight, and diminish all the hard work you put into building your business.
Although reputation is an intangible concept but still it is a fact that good reputation always increases corporate worth and provides the lasting competitive advantage. A business can easily achieve sustainable growth if it has a good reputation among its customers. Nowadays digital world has stilted everything under its control, people tend to see and spread the opinions online, for all to see.
If we rewind back to the days before Internet, the reputation of business was based mostly on word of mouth which had a very limited reach. Therefore it is very important to know online reputation in deep, and how to manage it. Let’s start with the basic definition of Online Reputation Management.
What is Online Reputation Management?
In the Digital Sphere Online Reputation Management refers to the monitoring of the reputation of an individual or brand and a process to control what shows up when someone looks up online.
via techpluggers
It is very necessary to keep your business safe from negative reviews. There are many tools companies can use to notify about negative stories by setting up alerts and monitoring negative stories.
Why is Online Reputation Management important?
How your product is described online, directly impacts your business career. Items that are described negatively can damage even your build reputation. There are 4 reasons why building online reputation is that important.
1. People judge your business based on your reviews
If we take a simple example: Every Day over one billion names are searched on Google search engine, imagine if job recruiters are looking for a potential employee online they will check the person’s profile on every social site and call them up making judgments about what they find. It is the same scenario for your products/services if people find single strong negative feedback their mind automatically gives confused statements like “Should I even waste my money on this”.
via ambitenergy
72% of Internet Users trust online reviews as much as they trust personal recommendations. People are highly into reviews. Right from the mobile, they are planning to buy the shampoo they are using, they buy the product only if they find positive reviews on it. Therefore if you are not doing anything to help your product/services get positive reviews on it, it’s not going to sell fast enough. Click to continue reading
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