Customer Relationship Management for 2018 [Infographic]
Customer relationship management is an approach to manage a company’s interaction with potential clients. It uses data analysis about a customer’s history with a company to improve the relationship with the customers. One of the positive aspects of CRM is that it collects data from different communication channels. The channels may include a website, phone, email, live chat, marketing materials, and social media. Today CRM is not just limited for increasing sales and enhancing marketing activities, but it is also about bringing in more customer engagement . Click to continue reading
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