ITSGURU Blog

YouTube represents enormous opportunity when it comes to video marketing. Most of the business houses go for Facebook marketing; YouTube will be the new boon in the Digital Marketing sector. If you have YouTube channel and you are not able to manage it well, we have some easy tips you can use for increasing your business. Video marketing will always have more impact as you can reach your customers directly. Through videos, you can have direct communication. With direct, your audience will easily connect with you. 1. Post on YouTube multiple times per week Post more than once in a week. Have a fixed day to post your video. Like if your audience expects you to post on a Wednesday, then post a video on Wednesday. Channels who post more than once a week get more recommended views and are performing far better than other channels. Keep a regular schedule with multiple posts per week and quickly raise your channels algorithm. 2. Develop a sustainable video production...

What does your brand mean to you?  Everything, right! Of course, it should mean everything you because that is your bread and butter! Be it your personal brand or your business, you want your target audience and your customers to look at your brand the same way you perceive it. But when you are not careful with it, your negligence can have an adverse effect it on your brand. It can seriously hurt it and fix the damage can be a lot of work and it can get time-consuming. Click to continue reading

As a local company, you have scuffled to generate leads. Following old marketing techniques will definitely not help you grow your business as effectively as the new tactics do. Some of the old style SEO techniques might help to some extent, but being a small business, you should make local SEO your best friend. I have a cost-effective way to generate local leads for you. After following our ten most effective local SEO technique, you don’t have to waste your time on leads outside your service area. For best results incorporate these ten local SEO techniques to generate your lead three times more. 1. NAP data What is NAP data?  NAP is the name, address, and phone number.  I am sure you all know this is obvious and you display it on your website too, but viewing it in the contact section of your site will not help you. Customers want to see your phone number on your homepage and anywhere else on the internet. Your leads will not go to your contact page ...

Businesses need new talents but do not have the desire to hire a full-time employee, in this case, they can hire a freelancer. Freelancing is on the rise in today’s world. The benefit of hiring a freelancer is flexibility and money savings.  Freelancers not only work on demand as needed but you can also choose from work ready talents . Business houses will have to face some uncertainties when hiring independent business consultants and freelancers. So to relieve you from all the possibilities I will give you ideal methods on how to choose a business consultant depending on your needs and criteria. Why hire a freelance business consultant? You need to analyze yourself first why you need an external consultant or freelancer. You can consider hiring a consultant by being overwhelmed with the amount of work in the business. The reasons behind having a significant amount of work in this sector can be an increase in work, high turnover, new business opportunities and...